Samsung will incorporate Sound United’s audio technology into its consumer products such as smartphones, headsets, TVs and soundbars.“Harman’s acquisition of a global audio company is a very meaningful in that it will enhance sound and audio technologies that differentiate Samsung’s mobile and TV products,” said Samsung.“It will also create synergy by integrating speakers and audio devices with our SmartThings services.” In addition to the premium Nautilus loudspeaker, which sells for over 150 million won ($110,000) per unit, B&W’s wireless speaker Zeppelin is well-known for its iconic curved design and the PX7 headphone series featuring noise-cancelling technology.“This acquisition represents a strategic step forward in the expansion of Harman’s core audio business and footprint across key product categories such as Home Audio, Headphones, Hi-fi components and Car Audio,” Dave Rogers, president of Harman’s Lifestyle division, said in a press release by Masimo.
Harman leads Samsung’s automotive electronics business.“The addition of the brands of B&W, Denon, Marantz, Polk and Definitive Technology (under Sound United) will cement Harman’s position as a leading global audio company and will strengthen its competitiveness across consumer and car audio markets,” Samsung said in a press release.
Harman International Industries Inc., wholly owned by Samsung Electronics Co., has acquired Masimo Corp.’s audio business for $350 million – a deal that reinforces Samsung's ambitions in automotive sound and connected technology.
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